Ep 64 – Nikhil Rughani: Uncovering direct response marketing and copywriting

Feb 22, 2021

Attracting sales with the right words

How much effort are you putting into the headlines of your marketing collateral, blogs, emails, and job advertisements?

Are you just throwing together some boring words that summarise the content? Or are you doing research into it and experimenting with which words are likely to draw people in?

And is your copy actually encouraging potential and current clients to take action?

What I’m talking about here is direct response marketing and copywriting. That is – putting together compelling words that drive sales.

Nikhil Rughani is an expert on this topic and I’m excited to share the following podcast interview with you.
Even though I’m a fellow copywriter, I learnt a lot from Nikhil – and I’m sure you will too!

Let’s get started!


Nikhil Rughani helps training, coaching and consulting organisations that sell high-ticket services, to attract more leads and smash through their sales targets.

Nikhil founded Shot of Copy – a boutique consultancy – in 2013. Since then, he has helped over 300 businesses to smash their revenue records, deliver a greater profit, and to make a greater social impact – despite quiet periods, slumps, and economic challenges.

This is all thanks to his 15 years of proven experience in strategic copywriting, direct response marketing, and relationship-driven selling.

Nikhil lives in Sydney and holds a Bachelor of Arts in Philosophy and Political Science. He’s also a Certified Trainer of NLP and Hypnotherapy.

In his spare time, he geeks out on video games, trains in taekwondo and delights in cooking epic meals.


• What is direct response marketing and copywriting?

• In your experience, are some forms more effective than others?

• What type of businesses benefit from it?

• As Australians, many of us hate being ‘sold to’. How do you overcome that with direct response marketing?

• What are your tips for any listeners who’d like to introduce this form of marketing to their business?


Website: https://www.shotofcopy.com/
Facebook: https://www.facebook.com/VoteNikhil/
LinkedIn: https://www.linkedin.com/in/nikhilrughani/
Instagram: https://www.instagram.com/nikhilrughani/?hl=en
Email: nikhil@shotofcopy.com

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