Meet the team

Who are the SEO copywriters behind
Write Time Marketing?

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Who are we?

You wanna get to know us better, huh?
Well, you’ve obviously come to the ‘write’ place!
(Yeah, we love a good pun around here…)

Led by our Chief Content Consultant and Founder, Leanne Shelton, we are a one-stop-shop agency for your health and wellness SEO copywriting and content marketing needs.

While we are based in Sydney’s Hills District (NSW, Australia), the beauty of the internet means our team of copywriters are spread all over the country – and can work with anyone. (Thanks, Zoom!) However, if you’re local, we’d love to meet up face-to-face if preferred.

Grounded in sales and marketing experience, you can expect a holistic approach with us – meaning we don’t just take a brief and run with it. We question things, suggest things, and ensure we’re all on the same page.

Being a bit on the extroverted side, our team enjoys working collaboratively with Health and Wellness business owners – as well as website designers and marketing agencies.

Yes, this means we love having a chat. But we also know when it’s time to get down to business and delve deep into the project!

Ultimately, we’re here to be your cheerleaders – and help you transform your goals into reality. We want to see you move your business forward and build the life of your dreams. (And we thoroughly encourage big thinking here!)

We look forward to working with you!

Leanne Shelton – Chief Copy Consultant and Trainer

Our Philosophy

At Write Time Marketing, we believe that building strong communities
is the key to transformation and achieving self-satisfying success.

Meet Leanne Shelton

A Sydney girl all my life, my career experience includes journalism, marketing, internal communications, events, and B2B sales in corporate, government, and not-for-profit roles. (At places like TrueLocal, Achieve Australia, Macquarie University, North Shore Temple Emanuel, and Maccabi NSW.)

With now close to 20 years of writing and editorial experience, I started Write Time Marketing as a freelance copywriter in 2014. I had just returned from maternity leave with my eldest daughter and realised the whole full-time-work in part-time-hours thing wasn’t gonna work. And I was keen to give the business world a crack!

While on maternity leave, I had become the e-newsletter editor for the sports organisation, Maccabi NSW. And had this brilliant idea of starting a business that would help business owners improve their email content. Well, that kinda flopped. But then I was introduced to website writing and blogging opportunities – and I was hooked!

In recent years, I’ve discovered my love for training others in content marketing. My Dad is a retired Creative Arts teacher and always told us kids not to become school teachers because of all the politics…but I guess the apple doesn’t fall far from the tree. So I found a way around it! You know, teaching adults who actually want to be there!

I started a local Meet Up group in 2018 – aimed at connecting and empowering local business owners. It’s still going strong today and has evolved to focus on those in the health and wellness sector. And yes, ‘woo woo’ people are welcome!

In early 2020, I launched the ‘Marketing & Me’ podcast which had been a dream of mine for some time. I see it as a win-win-win situation. I get to learn from my guest speakers, they get the business exposure, and the audience benefits as well.

Apart from the Meet Up group, I’ve also held leadership positions at sporting clubs, the local school P&C, Bx Networking, and the Sydney Hills Business Chamber. I’m currently an Education Partner with the latter and managing their newly launched podcast!

I also run affiliate training with City of Parramatta and Women with Altitude. (And spoken at 2 of their conferences!)

I’ve been the guest on multiple podcasts and proud to be the Finalist for multiple awards in 2021 and 2022.

Outside the office, I enjoy dancing, yoga, meditation, running, reading business books and psychological thrillers, listening to inspiring podcasts, and chilling with my hubby and two daughters.

Meet the SEO copywriters

Kara Stokes

SEO Copywriter

Australian SEO copywriter Kara Stokes helps fitness and health brands create strong, fresh and attention-grabbing messages. Specialising in captivating email campaigns, click-worthy sales pages and SEO-friendly content – she’ll get your words working harder for you (so you’ve got more time for the things you love!). A healthy living buff, when she’s not getting bendy with a yoga session you’ll find her swimming at her local beach.

Sally Cameron

Copywriter & Editor

Sally Cameron is a copywriter with proven marketing smarts. Hailing from a B2B agency background, she’s written web copy, white papers, case studies, blogs and more for a vast range of SMEs and start-ups. She offers a rare mix of corporate savvy and creativity, and loves writing about everything from IT and engineering through to holistic health and home décor.

Artemiss Keyhani

Clarity Coach

Excited by the intersection of great story-telling and succinct communication, I enjoy writing and editing shorter formats such as blogs and websites. While I greatly appreciate the unique opportunity that writing offers to research and learn about diverse topics and industries, I am most in my element when it comes to human-centric topics, including personal development, psychology, customer service and coaching.

Rashida Tayabali

Copywriter

Rashida Tayabali is a copywriter for female entrepreneurs. She helps brands use the power of clear and concise copy to sell their product or service, all without sounding salesy. As a copywriter, she helps reduce content stress and overwhelm for clients, freeing them up to focus on growing their business. She loves writing website copy, case studies, blogs and dreams of becoming a full-time author.

Erin Huckle

Copywriter and PR Consultant

Erin Huckle is an award-winning award writer, who helps businesses identify, enter and win awards. As a PR professional with 20 years of experience, she’s a big believer in using business awards to improve your business profile, by building trust and authority with your ideal audience. At Write Time Marketing, Erin is an authority on awards for our clients, and loves being an official cheerleader for their success.

Rachel Amies

Content Creator & Monitor

Rachel is an ex-lawyer who practised in New Zealand and then Sydney (which we don’t hold against her). Rache’s interest in writing started at university, when she worked part-time for the editorial department of Reuters and had a contract role with a New Zealand newspaper. Her knack for explaining legal jargon in plain English and having written countless affidavits for legal clients has provided Rachel with invaluable copywriting training. Fun fact: Rachel played trumpet in the university orchestra for Nelson Mandela when he visited New Zealand in 1995.

Jenny Valencia

SEO Copywriter

Jenny is a seasoned marketing communications officer with a wealth of experience, and a passion for driving impactful communication materials. Whether it’s crafting captivating headlines, persuasive sales copy, or engaging social media campaigns, Jenny approaches each project with a keen understanding of the target audience and the client’s objectives. With a career spanning over 10 years, she has honed her skills in strategic marketing, brand development, and effective communication to help businesses achieve their marketing goals.

Our Core Values

Community
We love the idea of creating a strong community of like-minded clients and peers who behave in a supportive and inclusive manner. We encourage individuality and enjoy strengthening each other’s confidence and resolve.

Enthusiasm
We’re driven to both generate energy and surround ourselves with passionate people. We thrive off it!

Collaboration
We eagerly work collaboratively with our clients and team to achieve holistically successful projects.