Aug 3, 2021
Have you ever thought about being a podcast guest?
Or maybe you’ve been thinking about starting your own show, but would like to tip your toe in the water first?
Being featured on podcasts is a fantastic way to build your authority, brand, and sense of trust with your target market.
It gives listeners the opportunity to hear from and learn about the humans behind the business – making them more likely to choose you over your competitors.
In today’s episode of Marketing & Me, I’m chatting with Melanie Colling from Experts on Airabout how to pitch yourself to podcast hosts and prepare for the interview itself.
Trust me, the whole process isn’t as scary or overwhelming as you might think.
So turn up the volume – and we’ll get started!
ABOUT MELANIE COLLING
Melanie Colling is a collaboration expert, passionate about helping fellow business leaders and entrepreneurs succeed and accelerate their businesses to the next level – by empowering them to become a trusted authority in their industry, field or niche.
She believes entrepreneurs, not governments, will make the change we want and need to see in the world and is committed to supporting and connecting entrepreneurs to empower change!
Melanie offers a proven framework and strategies to accelerate their businesses through project leadership, podcasting, connection and collaboration.
QUESTIONS ASKED:
• Could you please share more about your business journey?
• What are the benefits of being a podcast guest?
• What type of podcasts should our listeners approach?
• When approaching a host, how do you pitch yourself and offering?
• What’s involved in the Experts on Air process?
• How can you prepare yourself as a podcast guest?
• Once aired, how should you promote your episode
• How many podcasts should you strive to be on each year
And then I always ask the following:
• Which marketing method works best for your business?
• How do you take care of your health and wellness?
• How can people connect with you?
CONNECT WITH MELANIE
Email – mel@expertsonair.fm
Website – www.expertsonair.fm
LinkedIn – https://www.linkedin.com/in/melaniecolling/
Facebook (Personal) – https://www.facebook.com/melanie.colling.9/
Facebook (Business) – https://www.facebook.com/ExpertsOnAir
Facebook Groups – https://www.facebook.com/groups/connectedbusinessleaders and https://www.facebook.com/groups/globalpodcasterscommunity
Twitter – https://twitter.com/M_Colling
Instagram – https://www.instagram.com/m_colling/
Pinterest – https://www.pinterest.com.au/melaniecolling/_saved/
ABOUT LEISA MOLLOY:
Leisa is a registered, Masters-qualified workplace psychologist, facilitator, and consultant with over 17 years of experience in leadership development.
She delivers a range of programs aimed at helping leaders and their teams to become more skilled, self-aware, and ‘human’ in the way they navigate important workplace conversations, with a focus on building trust, clarity, connection and psychological safety.
A lot of her work also focuses on building self-awareness, and better understanding your own impact on others and potential ‘blind spots’.
QUESTIONS ASKED:
• Could you please share more about your business journey?
• In your bio, you said you focus a lot on ‘building self-awareness and better understanding your own impact on others and potential ‘blind spots’. Could you please elaborate on what that all means?
• Managing a team isn’t always easy – especially when you need to address areas of concern. You want to be supportive as well as deal with issues to ensure positive results. How can our listeners effectively manage challenging conversations with team members?
• Do you use the same or different methods when dealing with difficult clients? Or even suppliers?
• What’s your recommended plan of attack when you get an upsetting or angry email from a client?
• How can you ‘give a client the sack’ in a positive way that won’t burn bridges?
• What are your tips for giving and receiving feedback?
And then I always ask the following:
• Which marketing method works best for your business?
• How do you take care of your health and wellness?
• How can people connect with you?
RESOURCE/S:
Fierce Conversations – Susan Scott
CONNECT WITH LEISA
Website – leisamolloy.com and www.flourishingmindsconsulting.com.au
LinkedIn: https://www.linkedin.com/in/leisamolloy
Start a conversation
ABN: 11 061 860 249