Ep 66 – Annelise Worn: What is relationship marketing?

How relationship marketing work for you

Are you forming real relationships with your potential and current customers?

Or are you only really touching base when you’re keen to make a sale or upsell them?

Think of it this way – which of the following appeals to you more –

Having someone, who you haven’t heard from in ages, randomly reach out to you with a sales offer? OR

Hearing from someone fairly regularly, building a friendship with them, and then going to them when you’re ready to buy?

You are your business. And relationships go a long way. You need to be thinking long term about the people in your network.

Today, I’m chatting with business strategist and marketing mentor, Annelise Worn about relationship marketing.

It’s another fab episode – and I know you’re going to love it.

Let’s jump in!

ABOUT ANNELISE WORN:

Annelise Worn is a business strategist, marketing mentor, agency CEO, author, speaker and mother of 4 little ones.

After establishing a successful marketing agency that created the time and financial flexibility to live life around her young family and expand her philanthropic work, Annelise began mentoring others with purposeful ambition.

She created The Social Marketing Method as an effective, efficient framework for entrepreneurs to accelerate their influence, income and impact.

Annelise’s mission is to empower & equip purpose driven business owners to establish the profit & freedom they need to achieve their aims beyond the bottom line.

QUESTIONS ASKED:

Could you please share more about your business journey?
What is relationship marketing – and how does it compare to transactional marketing?
What are some examples of relationship marketing?
Why is it important for business owners, especially in the health and wellness space, to prioritise it? What are the benefits?
What are the best platforms to use? Online, phone, face-to-face – or a combination of all three?

And then I always ask the following: