Nerissa Bentley: AHPRA-compliance – What Health Practitioners Can and Can’t Say in their Advertising

November 21, 2022

Writing in accordance with AHPRA guidelines

Does your health and wellness business need to be compliant with APHRA?

If yes, you’re probably aware of all the advertising restrictions.

Or maybe you’re not!

In today’s episode of Marketing and Me, I’m chatting with fellow health copywriter, Nerissa Bentley, on this touchy subject.

She advises what you can and can’t do to safely promote your business – and avoid extensive fines.

Let’s jump into the episode!

ABOUT NERISSA BENTLEY:

Nerissa Bentley is The Melbourne Health Writer; a leading Australian health and medical writer.

She creates credible, evidence-based, AHPRA-compliant health copy for national organisations, global companies and health practitioners, so they can connect with patients and the wider community, and be seen as the trusted health authority in their field.

She’s worked with Cancer Australia, Medibank, Jean Hailes, Macular Disease Foundation Australia, Ovarian Cancer Australia, TerryWhite Chemmart, the Royal Australian & New Zealand College of Psychiatrists and many more. She also specialises in helping health practitioners comply with AHPRA advertising guidelines.

When she’s not walking her rescue dog named Skittles, Nerissa loves to relax with a good book with a sneaky red wine. Oh, and she can see ghosts!

QUESTIONS ASKED:

Could you please share more about your business journey?
Who or What is AHPRA and why are they important?
Could you please define ‘Advertising’?
How can health practitioners comply with AHPRA advertising guidelines?
What happens if practitioners don’t comply with advertising legislation?
AHPRA talks about ‘acceptable evidence’. What is that exactly?
What about client testimonials? Can practitioners use them?
Where else can health practitioners go for help with AHPRA compliance?

And then, I always ask the following:

• Which marketing method works best for your business?
• How do you take care of your health and wellness?
• How can people connect with you?

RESOURCE/S:

From AHPRA

AHPRA Advertising Hub: https://www.ahpra.gov.au/Resources/Advertising-hub.aspx

Downloadable Guidelines for advertising a regulated health service: https://www.ahpra.gov.au/Resources/Advertising-hub/Advertising-guidelines-and-other-guidance/Advertising-guidelines.aspx

Social media guidelines: https://www.ahpra.gov.au/Resources/Social-media-guidance.aspx

From The Melbourne Health Writer

FREE Credible Compliant Checklist: https://www.melbournehealthwriter.com/ahpra-compliancy-checklist/

Blog: What does AHPRA really mean by acceptable evidence? https://www.melbournehealthwriter.com/what-does-ahpra-mean-by-acceptable-evidence/

Blog: How to get AHPRA compliant testimonials https://www.melbournehealthwriter.com/how-to-get-ahpra-compliant-testimonials/

CONNECT WITH NERISSA BENTLEY

Website: www.melbournehealthwriter.com

Email: nerissa@melbournehealthwriter.com

BOOK A FREE 15 MIN CHAT WITH LEANNE

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