How are you incorporating video in your marketing strategy?

Maybe you’re doing Facebook Lives?
Or uploading short instructional videos on YouTube?

Or maybe you haven’t gone down that path just yet.

In case you weren’t aware, the importance of video marketing is on the increase.

According to a research conducted by Adobe last year, 48% of consumers were using voice for general web searches. And as technology advances, we’ll start to receive more and more video and audio clips via our Google Home and Amazon Alexa devices in response.

Today, I’m chatting with Morry Morgan, co-founder of The School of Hard Knock Knocks – a stand up comedy school with locations in Melbourne, Sydney, and Adelaide. He has recently invested into the production of the reality TV series “Is this thing on?” as a way to build their brand and attract more customers.

Especially when he works in an industry that many don’t realise exists.

Morry is sharing some interesting insight behind the production process, as well as talking about the power of user-generated video. I know you’re going to love it.

With further ado, let’s jump in!