Ep 4 - Sarah Walton: The psychology of a sales page

April 24, 2022

Making sales pages that work

Why are people scared of writing sales pages?

Is there really a psychology to them?

And if yes, what do I need to do to make the most impact? 

I dissect the ‘scary sales page’ with Sarah Walton to understand more about the science behind it and how to put an effective one that converts leads into paying clients.

Sarah Walton is a business mentor who’s been featured on The Today Show, speaks at women’s conferences all over the world, and has helped hundreds of women start and grow businesses they LOVE.

I hope you enjoy the episode as much as I did!


Sarah honed her business-building skills working with startups and large corporations where she managed a P & L worth hundreds of millions of dollars.

She’s the host of the Game On Girlfriend Podcast, and she’s known for her weekly “Coffee With Coach” streaming video conversations on Monday mornings.

Sarah speaks across the nation has become the go-to source of inspiration, no-nonsense teaching, and practical integration for women in business, ultimately putting more money in the hands of more women.


  • What are the copy must-haves that most business owners miss?
  • Why do you need to consider the psychology of your buyer?
  • What are the features of a highly converting sales page and how do you measure the results?

And then I always ask the following:

• Which marketing method works best for your business?
• How do you take care of your health and wellness?
• How can people connect with you?


My quarterly Sprints: https://sarahwalton.com/sprint/
The Sales Mastermind: https://sarahwalton.com/salesmastermind/


Website – sarahwalton.com 

LinkedIn: https://www.linkedin.com/in/sarahwalton

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