Are you already becoming savvy to boring and lifeless ChatGPT content – across blogs, socials, and advertising copy? I know I am. If you’re a marketer and/or small business owner like me, I have an important message for you: It’s our responsibility to connect with our audience. Whether for our own company or for our…
Can you use ChatGPT to write your About page? The other day, I was tagged in a local Facebook group (by a few people actually!) after someone asked for a “writer of some sort to write an ‘About Us’ page for a website/business.” And, almost instantly, my blood began to boil. Not because other copywriters…
However, in an ever-changing digital world where our attention spans are limited, podcasts are on the rise, and voice assistant devices (like Google Home and Amazon’s Alexa) are becoming everyday household items, I understand the sense of doubt.
When it comes to marketing, you’ve probably heard the words ‘content is king’ on multiple occasions. So you continually pump out fresh new blogs in the quest to have your products and services found.
How often do you send out e-newsletters or email communications? Once a week? Monthly? Whenever you remember to do it?
If you’re like me, the Keywords Everywhere Chrome extension (or Firefox add-on) is a tool I use on a regular basis.
Especially when writing blogs or website content for clients.
This post was originally posted on The Clever Copywriting School website – and was aimed at fellow copywriters. However, most of the tips are relevant for most small business owners.
I recently attended CopyCon19, Australia’s Copywriting Conference, in Melbourne and had the most incredible time!
Everyone approaches the writing process in different ways. Some like to freestyle, others prefer to meticulously plan. Purpose, audience, style, tone, structure all shape your content and need to be considered before, during and even after you finish your writing.
How often do you send out e-newsletters or email communications? Once a week? Monthly? Whenever you remember to do it?
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