Ep 40 – Rebecca Tos: Crafting a succinct Purpose and Vision for your business

Sep 24, 2020

How to create a living one page business plan

When it comes to your business, can you say, with absolute clarity, what your purpose and vision are?
Like, in one or two sentences?

I know this is an area I personally need to work on after recent rollercoasters and roundabouts in my business.
But after chatting with business and leadership coach, Rebecca Tos, about this topic for today’s episode, I have a much better understanding around the difference between purpose and vision – and the questions I need to ask myself to form a clearer direction for my business.
And I’m sure you’ll feel the same way.

Ultimately, the aim of today’s episode is to help you create a one page living business plan to help you reach the levels of success you desire.
So that’s enough from me – let’s delve into my chat with Bec!


• To ensure we’re all on the same page, could you please explain the difference between a purpose and vision?
• Why is it important to have clarity on these areas?
• What happens if you don’t have this clarity? Could you share any examples from past experiences?
• I believe you have a technique for squeezing it all onto one page…what are your tips to make that happen?



Bec is an award-winning CEO and marketer who blends strategic, commercial and executional excellence with sharp intuition. She has been transforming businesses and brands, spanning almost every industry vertical, for more than 20 years.

Her true passion lies in entrepreneurial environments, crafting clear vision, effective strategy and exemplary execution to ensure businesses thrive and grow to new levels.

In 2016, Bec was awarded Woman of the Year, B&T Women in Media, and Winner of the Marketing Category – yes, all in the same year. She was also listed in Campaign Asia’s 40 Under 40 in 2017 and B&T’s Women in Power List, in 2016.

Holding numerous executive leadership roles over the years, across companies such as Columbus, ninemsn, News Digital Media and The Guardian in the UK, Bec is now running her own boutique consulting and coaching practice.

She now works with founders, business owners, CEOs and future leaders to deliver clarity, focus, transformation and growth.


Instagram – @rebeccatos
Facebook – Rebecca Tos Consulting: https://www.facebook.com/rebeccatosconsulting

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