Ep 148 – Leanne Shelton: Blogging in 2023

January 23, 2023

Stronger than ever

Wondering whether business blogging is still relevant in 2023?

The short answer is – YES!

Just the other day, a close business owner friend exclaimed “Blogging feels dated to me – like 2010s. Everyone is talking about social media content now. So blogging feels like old news…My brain thinks blogging is only relevant to those who have SEO requirements to meet.”

While I know her opinions are shared by many other business owners out there – it’s actually far from the truth.

Please remember this key bit of information:

One blog = a core piece of content that can be repurposed in many ways for your business.

In other words – blogs act as springboards for your content marketing strategy.

I’m pretty sure you’ve heard about content marketing? If not, it’s basically the organic strategy that builds your visibility in the online word. That involves consistently showing up and sharing valuable content to build that ‘know, like, and trust factor’.

And writing a monthly or fortnightly blog for your business gives you a fantastic starting point!

Let’s jump into the episode on why you need to blog in 2023. 


To illustrate one of my main points in this episode, this podcast itself is a repurposed version of a recent blog post I did. Check it out here


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