Ep 101 – Craig Minter: Managing your finances effectively with Profit First

A game-changing financial management concept

Do you have big dreams of growing a profitable business?

You know, a business that doesn’t just provide enough money for your family to live on, but also funds holidays, helps you buy your dream home, and pays for self-care treatments to make you feel amazing?
While money doesn’t grow on trees, there is a way to ensure you’ve always got some to spare.

And it comes down to paying yourself a profit first – rather than paying yourself whatever scraps are left over after all your bills are covered.

Today, I’m chatting with Craig Minter about this game-changing concept of ‘Profit First’.
If you’re unfamiliar with the concept, get your paper and pen ready. You’re about to have your mind blown!

Let’s get started.


Craig is a new age CFO who takes a very different approach to helping business owners make sense of their numbers.

He’s a Certified Practicing Accountant (CPA) who’s 

worked in and with health, private sector, and not-for-profit organisations in Australia and abroad over the past 20 years.

Craig managed the financial direction of startups through to nationally recognised organisations with turnover of $200M. He spent his working life living in spreadsheets demystifying numbers for those he works with.

But the difference is, Craig is a Mastery level Profit First Professional. Leveraging business owners human behaviour and unique money code with money archetypes to unlock the shackles many face around money.

Ultimately ensuring business owners feel safe and secure with money and enabling them grow their business through focusing on their zone of genius.


• Could you please share more about your business journey?

• What is Profit First – how does it work and what are the benefits?

• And I know you also talk about money archetypes, how does that fit in with Profit First?

• What steps can our listeners take to start setting things up in their own business?

And then I always ask the following:

• Which marketing method works best for your business?
• How do you take care of your health and wellness?
• How can people connect with you?


Money Archetypes Quiz – https://www.mintscdconsulting.com.au/my-sacred-money-archetype-experience/

Why We Sleep – https://www.booktopia.com.au/why-we-sleep-matthew-walker/book/9780141983769.html


Website – https://www.mintscdconsulting.com.au/
Facebook- https://www.facebook.com/MintsCDConsulting
LinkedIn – https://www.linkedin.com/in/craig-minter/
Instagram – https://www.instagram.com/mintscd/

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